Meet Our Team

Bassam Falah

Founder and Managing Partner - INNOVEST

“Before INNOVEST, Bassam spent 11 years with Nestlé, the global leader in nutrition, health, and wellness solutions. During that period, Bassam was exposed to different regional and global assignments in different senior capacities, in Sales, Marketing, and Business Management. His last role was as a regional business manager handling the Nestlé Breakfast Cereal business in the Middle East.”

Bassam Falah Founder and Managing Partner - INNOVEST

Maroun Najjar

Business Partner - INNOVEST

“Coming from commercial background with more than 15 years of experience in business development, Maroun started his career in different multinational companies as Pernod Ricard,Heineken and lastly Nestlé in Lebanon & Saudi Arabia. In 2007, Maroun founded ROI –Middle East in Saudi Arabia , an agency specialized in advertising and marketing services with a vision to expand across potential markets within the middle east. Maroun is a strong believer in people’s capabilities to achieve the impossible and drive growth inside the organization.”

Maroun Najjar Business Partner - INNOVEST

Nathalie Saouma

Group Financial Controller

“Prior to joining INNOVEST, Nathalie started her career in the IT business as one of the ambitious members at Anzima where she built the accounting and financial structure of the company. In 2013, she moved to the International Center for Agricultural Center in the dry areas ICARDA where she managed the biggest research program. During that period Nathalie was exposed to all ICARDA regional and country offices and she handled the financial reporting and financial operations aspect of the business. Her last role was Head of Finance and Administrative Department at Syspro (ITG group) one of the leading IT group operating in Lebanon and the Middle East region”

Nathalie Saouma Group Financial Controller

Hamid Haddad

Group Legal Advisor

Hamid Haddad Group Legal Advisor

Farid Asmar

Business Partner - Services

“Farid is one of the first members to join ROI KSA during its establishment in year 2007. He started his career as a Brand Activation Executive, but managed to quickly climb into bigger roles and played an important role in the company’s growth and expansion. In late 2011, he moved to Erbil-IRAQ to establish ROI IRAQ, and under his leadership 2 additional ventures – QualMedia and BRANDZ FACTORY – were launched in IRAQ.”

Farid Asmar Business Partner - Services

Samer Al Serhan

Business Partner – IRAQ

“Before joining INNOVEST, in 2013, Samer started his career as an accountant at GOPA (NGO) handling the daily financial transactions and budgeting of the programs. In 2016, he joined ROI IRAQ as junior accountant and Qualmedia project coordinator and manage to climb to a higher role within the group. ”

Samer Al Serhan Business Partner – IRAQ

Rasha Massalkhy

Head of Incuvestments and Entrepreneurship Programs

Rasha’s mission is to help businesses start and grow, increase entrepreneurs’ access to capital and improve their financial acumen. She has a demonstrated history of working in the Business Consultancy and Investment Management industries. Working with multinationals and professional institutions for more than a decade, Rasha has earned a reputation for having a contemporary management style, combining Finance, Marketing, Business Development, and Project Management skills with entrepreneurial vision and discernment. She works with companies in various stages of development from start-up to planned growth.

Rasha Massalkhy Head of Incuvestments and Entrepreneurship Programs

Zahi Hilal

Programs Manager

Zahi joined the group in 2021, as a Programs Manager to support the planning and implementation of INNOVEST programs and activities. He plays a big role, in ensuring the successful implementation of policies and practices. He also brings a wealth of experience to his role, having worked previously with Berytech Lebanon & managed key acceleration programs within this scope.

Zahi Hilal Programs Manager

Paolo Chiriconi

Business Partner - ITALY

“Prior to joining INNOVEST, Paolo Chiriconi spent 20 years in trading, Textile Business, Garments Manufacturing, Automotive and Pharmaceutical Trading. Paolo Chiriconi was involved as consulting in Sales, Marketing and Business Management. His last role was as General Manager for the Pharmaceutical Export Trading and new business opportunity in Lemmi SAS, a Pharmaceutical trading company.”

Paolo Chiriconi Business Partner - ITALY

Jinu Mohanan

Co-Founder – Market Eye (UAE)

“Jinu joined our group in March 2013 as an IT specialist, where he was responsible for the development of OPTIMUS ERP solution. In November 2013, Jinu was part of the team who moved to IRAQ to launch the BRANDZ FACTORY venture. During this assignment, Jinu portrayed remarkable ownership spirit and devotion that extended beyond his IT duties, which was integral to the success of the new venture. As INNOVEST ME is driven by Passion and Leadership, Jinu moved in May 2014 into a business planning and management role supporting INNOVEST in its ongoing ventures.”

Jinu Mohanan Co-Founder – Market Eye (UAE)

Aly Sawda

Media & Communications Manager - INNOVEST

“Aly joined the group in February 2019 and played a crucial role in managing Social Media Platforms and maintaining the brand’s well-being. Before joining the group, Aly worked with leading advertising companies in Lebanon and managed to work as a social media freelancer at the same time. He is motivated with a passion for the digital world, delivering a true message that would make the community a better place. ”

Aly Sawda Media & Communications Manager - INNOVEST

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